Your brand colors tell a story before your words do. Choosing the right color palette helps build trust, attract attention, and create emotion. Let’s look at how to pick brand colors using color psychology and hex code strategy.
Color Psychology Basics
Each color triggers different emotions. Here’s a quick guide:
- Blue – Trust, professionalism (
#1E88E5) - Red – Passion, urgency (
#F44336) - Green – Growth, health (
#4CAF50) - Yellow – Optimism, energy (
#FFEB3B) - Purple – Luxury, creativity (
#9C27B0)
How to Build Your Brand Palette
- Primary Color – Your brand’s main identity
- Secondary Color – To balance and support the primary
- Accent Color – For CTAs, highlights
- Neutral Colors – For backgrounds and text (e.g.,
#F5F5F5,#212121)
Use 2–4 hex colors total for a clean, consistent brand image.
Need Help?
Try our Brand Color Picker Tool to build your palette in minutes.